My Blog

I’ve watched a lot of bad small business ads. Most of them weren’t bad because the targeting was wrong or the budget was too low.

Every September I have the same conversation. Roughly six times. A small ecomm business owner DMs me: ‘I want to start running Facebook ads for

When small businesses DM me ‘my ads aren’t working,’ they almost always tell me what they’ve tried. ‘I changed the targeting.’ ‘I bumped the budget.’

You don’t have to run ads. I’m going to say that loud at the start because the rest of this post is going to make

It’s the end of June. Six months of business. And if you’re anything like most small business owners I know, you’re either ignoring that fact

Let’s get the awkward answer out of the way first. It depends. I know. You hate that answer. So do I. So let me give

Every June, the same DM lands in my inbox. “Things have gone quiet. Should I just turn the ads off until September?” I get it.

You set the campaign up. People are clicking. The cost per click looks fine. And then… nothing. No sales. No enquiries. Just a slowly-emptying ad

I guess there is no magic answer to this question but it’s something that everybody wants to know the answer to. But quite simply it is,

Defining your audience effectively is one of the best things that you can do for your ads. Check out my video below to find out

Ever wondered what all the fuss was about with Facebook™ Ads? By not using them, you might just be missing a trick! Check out my